What Competitive Strategy Coca Cola Should Adopt to Develop Business Dissertation - 1

What Competitive Strategy Coca Cola Should Adopt to Develop Business Expansions in China - Dissertation Example has released new bottling operations in China with plans of expanding its business. The company has commitments towards the country for investing in further growth in â€Å"one of the world’s largest and fastest growing beverage markets† (Guinness, 2011, p.166). The beverage market in China is known to be one of the most vibrant markets in the country. Monnikhof and Kranenberg (2000) had presented facts that around 48 percent of the populations are regular consumers of beverages in China (Alon, 2003, p.151). However, the country has other popular beverage companies as well like the Wahaha Future Cola or Wahaha Extreme Cola that pose competition for the Coca-Cola Company (Zhang & Alon, 2011, p.287). Globalization and the increasing competition in the current business world reflect the growth and development of different businesses and their expansion across different countries. The beverage industry is one of the largest industries in the world. The Coca-Cola Company being one of the leading companies in the world’s beverage industry, a research on their business strategies would help in an understanding of how leading companies create and maintain their position in their own countries as well as in other countries through expansions. China’s beverage industry reflects a huge market, particularly for large companies like the Coca-Cola Company. ... e business strategy for the company that may help the company in developing its business expansion in China and maintain its position above and over its competitors 2. Rationale of the Study: Globalization and the increasing competition in the current business world reflect the growth and development of different businesses and their expansion across different countries. The beverage industry is one of the largest industries in the world. The Coca-Cola Company being one of the leading companies in the world’s beverage industry, a research on their business strategies would help in an understanding of how leading companies create and maintain their position in their own countries as well as in other countries through expansions. China’s beverage industry reflects a huge market, particularly for large companies like the Coca-Cola Company. The company has its operations in China but the growing competitions and other internal and external factors may affect the successful expansion plans of the company. The rationale of the study is in the learning and understanding of the competitive business strategies of a leading beverage company that may benefit the expansion of the company in the China market. In the modern world of increased globalization, there is a need to learn the theories and concepts followed by large companies to have a view on the strategies necessary to keep up a position of a company in the industry among its competitor companies. This study would be focused on the Coca-Cola Company that already has its operations in the China market and would look for further expansions to which the company has the requirement of innovative and competitive strategies that would keep its position above its competitors. Hence, this study is rational in the context that